Become your own boss. We all desire autonomy and control over our work. To have the freedom to set your own schedule and work on your own terms. Have everything done your way.
Seeing a problem or need in the market that can be filled. Sometimes you just know things better than the existing market. Innovate and bring new ideas, products, or services to the market.
Pursuing your passion or interest. If you have the confidence in yourself and your ability this is a must for your personal self-actualization. Achieve personal and professional growth. To build something that they can be proud of and leave a legacy.
Personal growth. Everyone likes a challenge to see how far they can push themselves. Living a save and comfortable life becomes boring after a while. It's common to believe you can achieve more and have unmet potential that is waiting to come out. After all, diamonds are only created under a lot of pressure.
Obtain financial security for yourself and your family. It's a high risk, high reward type of payoff. Instead of having, you will get paid for the value you produce, and unlike a normal job, this doesn't have a roof. Having the potential to earn higher profits than working for someone else. Success also allows you to avoid the normal grind of daily life. If everything goes great, you won't have to work a single day in your life ever again.
Leave a mark on the world with the products and services you provide. Starting a business can also be a way to create job opportunities for others, to innovate and contribute to the market or industry, and to have a positive impact on the community.